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New Instagram Logo

Instagram have today updated their iconic logo and branding for the first time.

Naturally, any rebranding exercise by a large company will always attract a lot of attention and feedback. The bright and colourful design abandons the old retro icon design and has been used across the board with their accompanying apps Boomerang, Hyperlapse and Layout.


Feedback seems to be mixed online so far. I really like the new style, the vibrancy and simplicity bring the icon right up to date. It is also a nice change to have an app on your phone screen that doesn’t have a white background!

More importantly, the design of the app itself has also been updated. The new clean, crisp design works wonderfully and lets the photographs take centre stage.

Let me know what you think of the new design by leaving a comment below.

You can learn more about Instagram’s new logo design on their Medium blog post

This Post Has 5 Comments

  1. in my opinion it is too simple I know they have a very strong brand and it wont matter but still even the colors seem odd to me, looks like a bloatware icon on a phone just another random app 🙂

  2. I like it. Yes it is basic, but it does what it says on the tin and lets face it, it’s instagram, they could have an upside down goat as the logo, its not going to affect them in anyway. Obviously they have someone in-house doing this, but after watching the video with all of the different concepts it just makes me wonder exactly how many man hours goes in to creating a brand like this, especially to end up with something so simple.

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