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10 Things to Look for in Website Templates

You can even use free websites templates from companies such as Moonfruit.

Here are 10 things you should consider when picking your template.

Website Templates



Choosing a website template with clear navigation options is key, especially if your website is likely to have several pages and subpages. Opt for a template with a well-designed links sidebar or banner.


Choosing the right font can make a big difference – it should be a style that suits your current logo or branding. Some themes can be customised, depending on your package, but if not, it’s worth picking a template with fonts that suit your brand.


Obviously you want your website to look gorgeous. But that shouldn’t mean you sacrifice basic web design principles. Ensure that you pick a theme that visitors to your site will be able to use without fuss. Search boxes and archived posts are helpful here.


It’s essential you go for a theme that is clear and easily comprehensible. Too many websites try to overload their users with information. The best themes divide information into simple, direct packages.


You might have a perfectly designed home page, but do the rest of your pages match up? Pick a theme that will keep your site looking orderly and uniform on every page, from the colour scheme to fonts.


Website templates are used by millions. It’s absolutely crucial that you leave your mark on your template to set it apart from the pack. Go for a template that allows you to display your logo prominently and assimilate your branding on every page.

Web Templates



Do you want your website to be two columns, three columns, or no columns at all? Do you want a symmetrical layout or an asymmetrical one? These are important elements to consider when choosing a template.

Universally accessible

Some templates include components such as Flash animation or QuickTime, which will not work on every computer – check that you are using a template that will work for almost every customer.


Mobile is undeniably the future of the internet. The best templates are ‘mobile friendly’, meaning they will automatically adapt to whichever device the website is being viewed on. Always keep mobile in mind when designing your site.

Easily customisable

Above all, you want a template that will allow you to customise your site with the minimum of fuss. A user-friendly DIY website builder site such as Moonfruit.com offers beautiful templates for even the most inexperienced.

This post is a guest post written by Tracey Chandler.

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  1. Some good tips re design there.

    It’s important not to forget about SEO though.

    Some template providers offer poor “crawlability” which could result in your site not being found.

    Which kind of defeats the object of having a nice looking site.

  2. I personally think, if your going to use a pre made template it should be responsive as the shift towards mobile devices is increasing at a quickening pace.

    The only problem with that is responsive designs there is only so much you can do, meaning a lot of websites are starting to look the same. How many responsive designs have you come across that look similar?

  3. All perfectly sound suggestions and some very useful comments too. However, one of the most important and critical factors is the variety and usefulness of the available Plugins for the template. At present WordPress wins this hands down, as there are so many excellent and useful Plugins available, e.g. Jetpack makes the Social Media automation a doddle.

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